TOURISM WELL DEFINED
Specializing in Wellness Tourism Consulting
Tourism Well Defined is an international consultancy specializing in strategic marketing and destination development through wellness tourism. With our deep roots in tourism and wellness, we work with destinations, associations, and travel companies looking to transform in order to meet the needs of the 21st-century traveler.
Areas of expertise include:
European Spas Association Congress in Slovakia
Meet Laura Powell
Laura Powell has been an international travel industry and wellness tourism analyst and consultant for more than 30 years. She started her career at CNN. After helping to establish CNN International, she next developed CNN’s travel programming. She reported on travel for the network for five years.
After leaving CNN, Laura established a consultancy specializing in tourism and wellness. Over the years, she has worked with scores of destinations, public relations firms, hotel companies, and organizations. Clients have included the European Travel Commission; the Global Wellness Institute; the American Hotel & Lodging Association; the U.S. Travel Association; the World Travel & Tourism Council; Wyndham Hotels & Resorts; Choice Hotels International; Destinations International; and the European Spas Association.
Partial Client List (past & present)
European Spas Association
European Travel Commission
American Hotel & Lodging Association
Skift
Questex
Development Counsellors International (DCI)
National Trust for Historic Preservation
Global Wellness Institute
RLA Global
Wellness Media Company
Wellness Travel University
Academic Travel Abroad
Hawkins International
AAA
Recent Speaking Engagements
- The Travel & Adventure Show Series
- Wellness Around the Globe
- The European Spas Association (ESPA) International Congress
- Bulgarian Union of Balneology and Spa Tourism
- The European Historic Thermal Towns Association (EHTTA)
- National Tour Association Connect Conference
- ASTA Global Convention
- Michigan Governor’s Conference on Tourism
- Idaho Conference on Recreation & Tourism
- Kentucky Travel Industry Association Annual Conference